We are donating 5% of our October sales towards Hurricane Ian relief response. Read more here.

Better for you, your family and our planet

Our buttery-soft, safe, functional and gender-neutral TØY organic cotton clothes are created by a Norwegian minimalist with not only sensitive skin, but also our planet, in mind.

We started as a baby clothing brand, creating clothing that is gentle and safe for baby skin, but due to high demand for our uniquely comfortable products, we have now extended our sizing and offer clothing for everyone from babies to adults.

Every TØY piece is thoughtfully designed with built-in unique functionalities, and made with care by artisans. We only use custom-made and certified 100% organic cotton, to ensure maximum safety, comfort & well-being for you and your loved ones.

Our goal is to minimize your and our planet's exposure to chemicals, therefore we do not use chemical softeners, bleaches, retardants, anti-shrinkage or any other unnecessary chemicals in our organic cotton clothes. Our organic cotton is grown from natural (non-GMO) seeds, and without chemical pesticides and fertilizers.

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What parents say about TØY

I am blown by how soft the material was. It got softer after washing it. My son has sensitive skin and he loves it. I was gifted a lot of baby clothes but he doesn’t like most of the brands. He hasn’t gotten any rashes since he started wearing your baby clothes.

Tsering & baby Lyon

TØY baby clothes are comfortable, durable and easy to use. We have loved these clothes for our twins. We would wear them every day if we could.

Tali & babies Theo and Jasper

The clothes are super soft and practical. It feels great to know that Maya is wearing organic cotton, and it’s good for the environment as well.

Ingrid & baby Maya