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  • Salmon Pink

  • New collection coming soon!

Salmon Pink

New collection coming soon!

Give your baby the best possible start

Our super soft, safe, functional and gender-neutral organic baby clothes and accessories are made with parents' and babies' safety and needs in mind.

Every TØY piece is thoughtfully designed and made with care. We only use 100% organic cotton, certified by the Global Organic Textile Standard (GOTS), to ensure maximum safety and comfort for your baby and their delicate skin. 

We aim to minimize your baby's exposure to chemicals, therefore we do not use chemical softeners, bleaches, retardants anti-shrinkage or any other unnecessary chemicals in our organic cotton baby clothes and accessories. Our organic cotton is grown from natural (non-GMO) seeds, and without chemical pesticides and fertilizers.

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What parents say about TØY

I am blown by how soft the material was. It got softer after washing it. My son has sensitive skin and he loves it. I was gifted a lot of baby clothes but he doesn’t like most of the brands. He hasn’t gotten any rashes since he started wearing your baby clothes.

Tsering & baby Lyon

TØY baby clothes are comfortable, durable and easy to use. We have loved these clothes for our twins. We would wear them every day if we could.

Tali & babies Theo and Jasper

The clothes are super soft and practical. It feels great to know that Maya is wearing organic cotton, and it’s good for the environment as well.

Ingrid & baby Maya

We love it! It's so easy to put on and so soft!

Tricia & baby Aelia

The material is amazing. I love how stretchy and soft it is.

Elise & babies Londyn and Golden

I really loved the quality of the material and clothing in general!

Christine & baby Luca


At TØY, we aim to create the best baby clothes and accessories for you and your little one. We focus on designing high-quality, functional and comfortable items for everyday use, which can be kept for generations to come. While doing so, we do everything we can to minimize our impact on the environment.

The word TØY comes from Norwegian and simply means "clothing". You can pronounce TØY as "TAY", and when typing it (if you can't find Ø on your keyboard), you can simply refer to us as TOEY baby clothes instead! 

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