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  • Mother's Day

  • Don't forget to show all mother figures extra love this May 9th

Mother's Day

Don't forget to show all mother figures extra love this May 9th

Give your baby the best possible start

Our buttery-soft, safe, functional and gender-neutral organic baby clothes and accessories are designed by a Norwegian minimalist with parents' and babies' safety and needs in mind.

Every TØY piece is not only thoughtfully designed, but also made with care by artisans. We only use custom-made and certified 100% organic cotton, to ensure maximum safety and comfort for your baby and their delicate skin. 

Our goal is to minimize your baby's exposure to chemicals, therefore we do not use chemical softeners, bleaches, retardants anti-shrinkage or any other unnecessary chemicals in our organic cotton baby clothes. Our organic cotton is grown from natural (non-GMO) seeds, and without chemical pesticides and fertilizers.

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What parents say about TØY

I am blown by how soft the material was. It got softer after washing it. My son has sensitive skin and he loves it. I was gifted a lot of baby clothes but he doesn’t like most of the brands. He hasn’t gotten any rashes since he started wearing your baby clothes.

Tsering & baby Lyon

TØY baby clothes are comfortable, durable and easy to use. We have loved these clothes for our twins. We would wear them every day if we could.

Tali & babies Theo and Jasper

The clothes are super soft and practical. It feels great to know that Maya is wearing organic cotton, and it’s good for the environment as well.

Ingrid & baby Maya

We love it! It's so easy to put on and so soft!

Tricia & baby Aelia

The material is amazing. I love how stretchy and soft it is.

Elise & babies Londyn and Golden

I really loved the quality of the material and clothing in general!

Christine & baby Luca


At TØY, we aim to create the best baby clothes and accessories for you and your little one. We focus on designing high-quality, functional and comfortable items for everyday use, which can be kept for generations to come. While doing so, we do everything we can to minimize our impact on the environment.

TØY was founded by a Norwegian based in the US, who is very passionate about Nordic design and minimalism. The word "TØY" comes from Norwegian and simply means "clothing". You can pronounce TØY as "TAY", and when typing it (if you can't find Ø on your keyboard), you can simply refer to us as TOEY baby clothes instead! 

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