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  • The Pink October

  • Your support matters, but watch out for pinkwashing traps 🎀

The Pink October

Your support matters, but watch out for pinkwashing traps 🎀 Read more

Give your baby the best possible start

Our buttery-soft, safe, functional and gender-neutral organic baby clothes and accessories are designed by a Norwegian minimalist with parents' and babies' safety and needs in mind.

Every TØY piece is not only thoughtfully designed, but also made with care by artisans. We only use custom-made and certified 100% organic cotton, to ensure maximum safety and comfort for your baby and their delicate skin. 

Our goal is to minimize your baby's exposure to chemicals, therefore we do not use chemical softeners, bleaches, retardants anti-shrinkage or any other unnecessary chemicals in our organic cotton baby clothes. Our organic cotton is grown from natural (non-GMO) seeds, and without chemical pesticides and fertilizers.

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What parents say about TØY

I am blown by how soft the material was. It got softer after washing it. My son has sensitive skin and he loves it. I was gifted a lot of baby clothes but he doesn’t like most of the brands. He hasn’t gotten any rashes since he started wearing your baby clothes.

Tsering & baby Lyon

TØY baby clothes are comfortable, durable and easy to use. We have loved these clothes for our twins. We would wear them every day if we could.

Tali & babies Theo and Jasper

The clothes are super soft and practical. It feels great to know that Maya is wearing organic cotton, and it’s good for the environment as well.

Ingrid & baby Maya