The Functional Design
We believe that baby clothes should not only be safe and comfortable for babies, but they should also be making parents' life easier, rather than causing more stress or frustration when using them.
In order to create the most functional baby clothes for you, we interviewed and surveyed over 300 parents across the United States as well as ~100 parents in Europe, figuring our what kind of functionality and fit you and your baby would appreciate the most. Our focus was also on designing multi-purpose clothes, which could replace some of the easy-to-lose accessories (teeny tiny mittens, socks and so on).
Here are our 8 different designs and their highlights: