The Functional Design

We believe that baby clothes should not only be safe and comfortable for babies, but they should also be making parents' life easier,  rather than causing more stress or frustration, by being functional and easy-to-use.

In order to design the most functional baby clothes for you, we interviewed and surveyed over 300 parents across the United States as well as ~100 parents in Europe about the functionality and fit that you and your baby will appreciate and need the most. 

Here are our 8 different designs and their highlights:

NEWBORN JUMPSUIT

NEWBORN PANTS