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The Minimalist Style


We believe in simplicity, minimalism and functionality along with usage of natural and organic materials, which is why we have designed our minimalist baby clothes following that philosophy.


We like to think that less is more, both in terms of design and the amount of clothing you need (really!). To us, TØY baby clothes are perfect on their own, but if you want to style them up a little bit to reflect your own / your baby’s style you can easily pair them up with any accessories and outer layers. Our earthy tones go well together with most other colors, so you can simply use TØY as a skin-safe and comfy base layer underneath any other clothing piece, without worrying about overwhelming the outfit with too many patterns or crazy colors on top of each other, at the same time as you're minimizing your baby's exposure to toxic chemicals.


We value quality over quantity, which is why we have carefully designed only 8 unique TØY baby clothing pieces so far, and only 2 types of blankets, but we have taken every single detail into consideration, so that our clothes and accessories make your life easier and, with proper care, can last for generations. We are very particular about the fabric we use and the holistic production process, minimizing all kinds of chemicals that typically go into a clothing production, because we want our clothes to be as durable as possible, so your baby can wear them again and again. Once the clothes are outgrown, we want you to also be able to pass them on to be enjoyed by another lucky baby.